Nine30 approached us with a vision and expertise but lacked a tangible brand or product. Their goal was to engage younger demographics in the financial market, a segment known for its skepticism towards investment platforms. The challenge was to build a brand and an MVP from the ground up, creating a solution that resonated with and gained the trust of Gen Zers and Millennials.
We started from scratch, conducting market and user research to understand the needs of our target audience. Insights led to a comprehensive brand and communication strategy. We developed a compelling product concept with features for Gen Zers and Millennials, refining the MVP through user-testing and focusing on intuitive UI/UX for an engaging experience.
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With clear goals and alignment established, we focused on developing a robust product strategy for Hush. We conducted extensive market research and user interviews to gain deep insights into the preferences and behaviors of Gen Zers and Millennials. These insights informed a comprehensive brand and communication strategy, highlighting Hush’s expertise and commitment to young investors.
We crafted a unique value proposition and brand narrative, developing messaging that resonated with our target audience. This strategic groundwork ensured that our product concept was precisely tailored to meet the needs of Gen Zers and Millennials, setting the stage for the next phase of app and website design.
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